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Diligent

Your AI growth team

AI teammates for performance marketing.

Diligent helps growth teams launch faster, catch waste sooner, optimize with evidence, and turn every campaign learning into a compounding marketing brain.

Build your AI growth teamSee onboarding flow
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Works with Meta, Google, LinkedIn, TikTok, Amazon, Shopify, HubSpot, and your CRM.

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The operating journey

One loop, run every day.

From first brief to compounding learnings, every campaign moves through the same evidence-backed loop, with your approval at every gate.

  1. 01 · Dili

    Understand

    Dili builds your brand, offer, audience, and account context, the foundation every other teammate works from.

    Di
    Brand profileUnderstand
    • OfferDTC skincare · AOV $64 · repeat-heavy
    • Audience3 personas mapped · 2 validated
    • Account history14 months imported · 96 campaigns
    • Voice & claimsCompliance-safe claim set built

  2. 02 · Scott

    Research

    Scott maps competitors and market patterns: what the category is running, where the gaps are.

    Sc
    Competitor mapResearch
    • Competitors tracked9 active · 214 live ads analyzed
    • PatternUGC hooks dominate top spenders
    • Gap foundNo one owns "sensitive skin" angle
    • Pricing posture2 rivals discounting · hold price

  3. 03 · Pace

    Plan

    Pace turns context and research into a campaign blueprint: budget posture, structure, and launch guardrails.

    Pa
    Campaign blueprintPlan
    • Structure2 prospecting · 1 retargeting · 1 test
    • Budget posture$18k/mo · 70/20/10 split
    • GuardrailCAC ceiling $42 · auto-flag at $38
    • Test slotSensitive-skin angle · 15% budget

  4. 04 · Ivy

    Create

    Ivy creates concepts, variants, copy, and launch assets, matched to the blueprint and your brand voice.

    Iv
    Creative batchCreate
    • Concepts4 angles · 12 variants drafted
    • CopyHooks + primary text, claim-checked
    • Formats9:16, 1:1, 4:5 cut per placement
    • StatusAwaiting your review · 2 min

  5. 05 · Diligent

    Launch

    Diligent stages the full Meta and Google setup for your approval before anything goes live: campaigns, budgets, and tracking.

    DiPa
    Launch checklistLaunch
    • Campaign setupStaged · matches blueprint
    • Pixel & conversionsVerified on all landing pages
    • UTM schemeApplied · CRM mapping confirmed
    • ApprovalWaiting on you · nothing is live

  6. 06 · Max · Gio · Vera

    Monitor

    Max, Gio, and Vera watch Meta, Google, compliance, account health, spend, tracking, creative fatigue, search waste, and revenue, every single day.

    MaGiVe
    Daily watchMonitor
    • Creative fatigueAD-114 · freq 4.2 · CTR −38%
    • Search waste$412/wk on non-converting terms
    • TrackingPurchase event healthy · CRM synced
    • PacingOn plan · CAC $34 vs $42 ceiling

  7. 07 · Diligent

    Optimize

    Diligent stages pause, scale, refresh, add-negative, and investigate actions, each with evidence, waiting for your call.

    PaMaGi
    Staged actionsOptimize
    • PauseAD-114 · fatigue confirmed 6 days
    • ScaleCB-208 +20% · stable CAC, 3 weeks
    • Negatives17 terms · est. saves $380/wk
    • RefreshIvy queued 3 variants for AD-114

  8. 08 · The marketing brain

    Learn

    Every approval, rejection, and outcome updates the marketing brain, so next month starts smarter than this one.

    Di
    Learning logLearn
    • LearnedUGC hook beat static 3.1× · logged
    • LearnedDiscount angle hurt repeat rate
    • AppliedFuture briefs favor UGC-first
    • Compounding1,284 decisions remembered

Meet the team

Seven teammates. One payroll line.

Each teammate has a job, defined inputs and outputs, and a hard approval boundary. Pick one to see what they actually produce.

Di

Dili

Orchestrator · Brand & business context

Builds your brand, offer, audience, and account context, then coordinates the whole team around it.

Input
Your website, brand book, offers, audiences, and account history
Output
A living brand profile every teammate works from, and a coordinated daily plan
Approval boundary
Routes work to the team and never changes your accounts itself.
Brand profileby Dili
  • OfferDTC skincare · AOV $64 · repeat-heavy
  • Audience3 personas mapped · 2 validated
  • Account history14 months imported · 96 campaigns
  • Voice & claimsCompliance-safe claim set built

Your first week

Value before you've finished onboarding.

Two ways in. Both end with a ranked list of decisions, not a dashboard to interpret.

Running campaigns already?

→ Growth Audit

Connect your accounts and Diligent audits everything live: fatigue, waste, leaks, and tracking gaps, ranked by what costs you most.

Launching something new?

→ Campaign Launch Review

Diligent pressure-tests your plan before a dollar moves: structure, budgets, tracking, and guardrails. Then it stages the launch for approval.

Growth audit · ranked diagnosis3 of 11 findings

  • Creative fatigue on top spender

    AD-114 · freq 4.2 · CTR −38% / 6d · est. $95/day recovered

    High

  • Search waste cluster

    $412/wk · 17 terms · 0 conversions · est. $1,650/mo saved

    High

  • ROAS overcount vs CRM revenue

    31% conversions double-counted · rebalance proposal ready

    Medium

The compounding marketing brain

Your account gets smarter every week.

Diligent remembers campaigns, creatives, keywords, offers, pages, decisions, approvals, rejections, and outcomes. Every result changes what it recommends next. Agencies rotate staff, dashboards forget, Diligent compounds.

1,284
decisions remembered
312
learnings applied
41
waste patterns blocked
Learning logmemory graph

  1. MAR 12

    UGC hook outperformed static 3.1× · future creative briefs updated

  2. MAR 09

    Discount angle lifted CVR but hurt repeat rate · flagged for LTV goals

  3. MAR 04

    17 search-waste terms added to always-negative list

  4. FEB 26

    Landing page B beat A on mobile only · segment split saved to memory

  5. FEB 19

    You rejected auto-scale on CB-201 · threshold raised for future proposals

Where it hurts

Built for the problems that eat your margin.

Six ways growth teams bleed money quietly, and what it looks like when someone is actually watching.

Built for skeptics

AI you can hold accountable.

Autonomy is earned, not assumed. Diligent operates inside hard guardrails designed for teams that answer for every dollar.

  • Evidence, always. Every recommendation shows the data behind it: metrics, time windows, and comparisons you can check.

  • Confidence and caveats. Each finding carries a confidence level and what could change the picture. No false certainty.

  • You approve every change. Nothing touches your accounts without a human sign-off. Ever.

  • Unsafe actions get downgraded. If evidence is thin or risk is high, an action becomes an investigation instead.

  • A full audit trail. Every AI proposal and every human decision is logged: who, what, why, and what happened next.

Recommendation detailREC-2481

Pause AD-114, launch 3 staged refreshes

evidence: freq 4.2 · CTR −38% / 6d · CPA +24%
window: Mar 4–10 vs Feb 25–Mar 3

High confidencecaveat: iOS mix shifted +6%

Requires your approval. No change until you decide

  1. AIProposed: pause AD-114 · evidence attached07:12
  2. YouApproved with note: keep lookalike running09:41
  3. SYSExecuted · Meta confirmed pause09:41
  4. AIOutcome logged: CAC −11% over 7 days+7d

How it works

From zero to operating in less than 60 minutes.

Onboarding is incremental: value shows up before your ad accounts are even connected.

  1. Sign up

    No credit card, no account connections required to start.

  2. Add your website or brand book

    Point Diligent at what you already have. A URL is enough.

  3. Dili builds your brand profile

    Offer, audience, voice, claims, and account context, assembled and shown to you for correction.

  4. Add teammates as the workflow grows

    Start with research and planning; bring in monitoring and creative when you are ready.

  5. Connect ad accounts when ready

    Read-first connections. Diligent observes before it ever proposes.

  6. Review your audit or launch plan

    A ranked, evidence-backed list of what to fix or how to launch. Your first value moment.

  7. Approve actions, get updates on WhatsApp

    Stage, approve, and stay in the loop wherever you are. Nothing moves without you.

Not another dashboard

A different category of help.

Plenty of tools describe your problem. Diligent is built to work on it: daily, with evidence, under your control.

Dashboards

Gives: Numbers, charts, and export buttons

Misses: Decisions. Someone still has to notice, interpret, and act.

Attribution tools

Gives: Better measurement of what already happened

Misses: Daily action. Knowing the past isn’t running the account.

Creative tools

Gives: Fast creative production at volume

Misses: Account truth. Creative without spend and fatigue context is guesswork.

Agencies

Gives: Experienced advice and hands on the account

Misses: Scalable daily vigilance. Humans can’t re-read every search term at 7am.

Generic AI

Gives: Confident answers to marketing questions

Misses: Live evidence. Advice without your account data is a well-worded guess.

Diligent

An AI growth team that watches your live accounts, shows its evidence, and stages every decision for your approval.

Simple to start. Priced around your team.

Every engagement starts with a conversation about your channels, spend, and goals, so the plan fits how you actually operate.

Book a discovery call

Build your AI growth team.

Thirty minutes to see what Diligent would catch in your accounts first.

Build your AI growth teamhi@diligent.sh