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Diligent

Product

One operating loop. Seven teammates.

Diligent is not a dashboard you check. It is a team that runs your performance marketing loop with you, under your approval.

  1. 01 Understand
  2. 02 Research
  3. 03 Plan
  4. 04 Create
  5. 05 Launch
  6. 06 Monitor
  7. 07 Optimize
  8. 08 Learn

The roster in depth

Hired for a job, bounded by design.

Every teammate has defined inputs, defined outputs, and a hard approval boundary. Here is what each one actually does.

Di

Dili

Orchestrator · Brand & business context

Builds your brand, offer, audience, and account context, then coordinates the whole team around it.

Input
Your website, brand book, offers, audiences, and account history
Output
A living brand profile every teammate works from, and a coordinated daily plan
Boundary
Routes work to the team and never changes your accounts itself.
Brand profileby Dili
  • OfferDTC skincare · AOV $64 · repeat-heavy
  • Audience3 personas mapped · 2 validated
  • Account history14 months imported · 96 campaigns
  • Voice & claimsCompliance-safe claim set built
Sc

Scott

Industry & competitor research

Maps your competitors, category patterns, and market shifts so plans start from reality, not guesses.

Input
Competitor ads, landing pages, category benchmarks, market signals
Output
Competitor maps, positioning gaps, and pattern reports feeding every blueprint
Boundary
Research only: findings become recommendations, never silent changes.
Competitor mapby Scott
  • Competitors tracked9 active · 214 live ads analyzed
  • PatternUGC hooks dominate top spenders
  • Gap foundNo one owns "sensitive skin" angle
  • Pricing posture2 rivals discounting · hold price
Pa

Pace

Campaign & budget tracker

Drafts the campaign blueprint, sets budget posture and guardrails, then tracks pacing against plan.

Input
Goals, budgets, seasonality, historic performance, launch guardrails
Output
Campaign blueprints, budget pacing alerts, and reallocation proposals
Boundary
Proposes budget moves. Nothing shifts without your approval.
Campaign blueprintby Pace
  • Structure2 prospecting · 1 retargeting · 1 test
  • Budget posture$18k/mo · 70/20/10 split
  • GuardrailCAC ceiling $42 · auto-flag at $38
  • Test slotSensitive-skin angle · 15% budget
Iv

Ivy

Creative management

Creates concepts, variants, copy, and launch assets, and tracks which creative angles are earning their spend.

Input
Brand profile, winning ads, fatigue signals, competitor creative
Output
Concepts, variants, copy, launch-ready assets, and refresh queues
Boundary
Drafts and stages creative. You approve what goes live.
Creative batchby Ivy
  • Concepts4 angles · 12 variants drafted
  • CopyHooks + primary text, claim-checked
  • Formats9:16, 1:1, 4:5 cut per placement
  • StatusAwaiting your review · 2 min
Ma

Max

Meta monitoring

Watches your Meta account daily: spend, delivery, creative fatigue, and anything drifting off plan.

Input
Live Meta account data, spend pacing, frequency, creative metrics
Output
Fatigue alerts, budget-leak flags, and staged pause/scale actions
Boundary
Never touches the account. Every change waits for your approval.
Daily watchby Max
  • Creative fatigueAD-114 · freq 4.2 · CTR −38%
  • Search waste$412/wk on non-converting terms
  • TrackingPurchase event healthy · CRM synced
  • PacingOn plan · CAC $34 vs $42 ceiling
Gi

Gio

Google monitoring

Watches your Google account daily: search terms, wasted spend, quality signals, and pacing.

Input
Live Google Ads data, search terms, quality scores, conversion paths
Output
Search-waste reports, negative keyword lists, and staged optimizations
Boundary
Stages every negative and bid change for your sign-off first.
Daily watchby Gio
  • Creative fatigueAD-114 · freq 4.2 · CTR −38%
  • Search waste$412/wk on non-converting terms
  • TrackingPurchase event healthy · CRM synced
  • PacingOn plan · CAC $34 vs $42 ceiling
Ve

Vera

Compliance & account tracker

Tracks account health, policy risk, tracking integrity, and the audit trail behind every decision.

Input
Account diagnostics, policy signals, pixel and conversion tracking
Output
Health reports, tracking-issue alerts, and a full decision audit trail
Boundary
Flags and documents. Remediation always routes through you.
Daily watchby Vera
  • Creative fatigueAD-114 · freq 4.2 · CTR −38%
  • Search waste$412/wk on non-converting terms
  • TrackingPurchase event healthy · CRM synced
  • PacingOn plan · CAC $34 vs $42 ceiling

Integrations

Plugged into your whole stack.

Ad platforms, analytics, commerce, and CRM: Diligent reconciles them into one account truth.

Ad platforms

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok
  • Amazon Ads

Analytics

  • Google Analytics
  • Google Search Console

Commerce

  • Shopify

CRM

  • Internal CRM
  • HubSpot
  • Zoho CRM
  • LeadSquared

The guardrail model

Approval is the product.

The workflow that makes AI trustworthy: every change follows the same five gates.

  1. Proposed
  2. Evidence
  3. Your approval
  4. Execution
  5. Audit log

  • Evidence, always. Every recommendation carries the metrics, time windows, and comparisons behind it.

  • Confidence & caveats. Findings state how sure the system is and what could change the picture.

  • Human approval. No account change happens without your explicit sign-off.

  • Downgrade on doubt. Thin evidence or high risk turns an action into an investigation.

  • Audit trail. Every AI proposal and human decision is logged end to end.

See it against your own accounts.

Build your AI growth team